Chinese people like to buy luxury goods when they go abroad. What do foreign friends like to buy from China? According to data from "International Taobao" AliExpress, the top three cross-border sales of this platform are: clothing, mobile phones, and bobo wigs. The top three "wigs" are upset, and the average daily global sales volume is about 40,000 sets, of which more than 90% of the packages are sent to the hands of African Americans.
40,000 sets of wigs are sold worldwide every day
Other peer e-commerce companies are busy preparing for the Double 11 shopping spree, and Guangzhou-based wig merchant Xie Rongtian is also busy preparing for his own products these days. He opened several stores on AliExpress, among which ROSA and LUVIN two wig brands, both ranked in the top five in the AliExpress wig industry. More than 90% of parcels are sent to the United States. In order to further develop the American market, he plans to make a special trip to the United States in mid-October to join the AliExpress plan and participate in the fake development of Atlanta.
There are tens of thousands of wig shops like ROSA and LUVIN on the AliExpress platform. According to Xiao Er Li Ji, who is responsible for the operation of the beauty salon category, wigs, a single category of products, account for more than 80% of the sales of the beauty salon category. Based on the customer unit price, about 40,000 sets of bobo wigs are sold worldwide every day.
It is reported that, as a global processing and manufacturing base, China's wig exports account for more than 70% of the global supply. The country that imports the most wigs is the United States, which has digested more than 60% of them. On the AliExpress platform, the United States has a higher proportion, with a sales ratio of more than 90%.
Blacks love Chinese wigs
As we all know, humans evolve in constant interaction with the environment. Unlike other races, black hair is inherently difficult to take care of, and few black friends can truly have long flowing hair. The love of beauty is human nature, and black women are of course no exception. In order to change the troubles caused by hair quality, they often choose to wear a set of wigs and replace hairdressing with 180% Full Lace wigs to look more beautiful.
"In some countries with better economic conditions in Africa, a woman may be willing to spend 1/3 or even half of her income on wigs." "For black Americans, especially women, wigs are their second set of underwear, so for black women, wigs can be said to be a necessity and a luxury." said Shen Difan, head of AliExpress, life Black American women of better quality have an average of 6 to 7 sets of wigs.
But even in the world's most powerful country like the United States, having so many wigs is a big financial burden for ordinary women. It is reported that the average cost of making a set of wigs in the United States is 500 to 600 U.S. dollars, and through AliExpress, Americans can directly buy from merchants in China where the raw materials are produced, and the unit price of a set is only about 100 U.S. dollars. After you buy it, you can find it in a local hair salon for a total of only US$300, which can save half of the money.
Great opportunities for cross-border e-commerce
Shen Difan, head of AliExpress, revealed that cross-border e-commerce is bringing global opportunities to the Chinese market. Nowadays, on average, users in more than 160 countries pay successfully on AliExpress every day, which shows that the global shopping demand for Chinese products is very strong. Through the cross-border e-commerce platform, consumers from all over the world can purchase Chinese goods conveniently and quickly.
There are a large number of products that are not valued by the mass market, such as wigs. Not only are there strong demand in the US market, but the UK, EU countries, and African markets are gradually developing.
Shen Difan said that the United States is the largest demand country for China's foreign trade in bobo wigs. The annual trade volume of wigs is about more than one billion US dollars. In 2013, the amount of cross-border direct purchases of wigs on AliExpress will exceed this industry from China to the United States 15% of the trade volume, and the annual growth rate exceeds 500%. There are many examples of similar wigs. This direct cross-border shopping model is changing the traditional trade situation in some industries.