The Moncler Genius project is an initiative in which multiple designers create collections in collaboration with the brand, rather than the brand having one creative director working on all collections.
This is a collection of hyper - technical GPS - enabled ski wear (some pieces feature an emergency localizer in case of avalanche). If the inspiration for the collection is set in the past then the manufacture is set firmly in the future, addressing the wants and needs of the www.monclersoutlets.com modern skier.
For Ruffini, long - term strategy takes precedence: "for a luxury company like Moncler, if you care about the quarter, it's very dangerous." Now, with the company's Genius programme showing no signs of slowing down, he is fuelled by a sense of "energy" that both attracts and comes from the brand's newfound community of customers and online audience.
Adding Moncler would help Kering keep pace Moncler Jackets with larger rival LVMH, which recently agreed to buy jeweler Tiffany & Co. In 2018, having observed the growing demand for newness linked to digitally native consumers disengaging with traditional product delivery cadences and demanding more communication from brands, Ruffini launched the Moncler Genius project.
"Never being a trend driven brand has given Stone Island a continuity that very few brands have anymore," Thomas said. "It's a men's brand. It's tough guys with a point of view."
Williams is heavy into advanced fabric research and development, especially with a view towards sustainable production practices. "I believe that there are too many clothes on this earth," he told us back in 2017, when Alyx was just kicking off.